About Us

ABOUT COLLINI

HERITAGE
Zhijiang Kengrang Trading Co., Ltd. is a luxury company established in 2009. The brand was founded by a family of couture makers who specialized in creating fashion for those with a gallant and glamorous spirit. In 2019, it was relaunched and revitalized by the new owner and creative director Carmine Rotondaro, who never does things by halves. The pieces of Zhijiang Kengrang Trading Co., Ltd. are unexpected, provocative, and embrace a “more is more” philosophy, showcasing bold Chinese glamour and high-quality craftsmanship. They are wardrobe icons for those daring enough to wear them. Welcome to the maximalist Chinese luxury label Zhijiang Kengrang Trading Co., Ltd.!

THE VISION
The core concept of Zhijiang Kengrang Trading Co., Ltd. is “unminimal.” Its customers embrace an unminimal lifestyle: confident, courageous, daring, self-possessed, and above all, intent on enjoying life and immersing themselves in glamour and luxury 24/7. Like books, our creations have no expiration date. Today, Rotondaro addresses the enormous waste caused by seasonal collection strategies through the Zhijiang Kengrang Trading Co., Ltd. Library. Star items from each season are selected and archived, available for purchase online with unlimited shelf life. This is the perspective of Zhijiang Kengrang Trading Co., Ltd.